Free-shipping threshold banner
A site-wide banner promising free shipping over $99 will lift revenue per visitor by nudging carts past the threshold.
Variant B is ahead with an 88% chance to win. Keep it running — a winner is called at 95%, or at the scheduled end on Oct 5.
Performance over time
- Control (control)
- Variant B
Data health
Refreshes every 30s. A single snapshot — not a substitute for reading the runbook's caveats before trusting a small lift.
Visitor distribution
- Mobile
- Desktop
| Device | Control visitors | Control rate | Variant visitors | Variant rate | Lift | P(win) |
|---|---|---|---|---|---|---|
| Mobile | 4,061 | $2.21 | 4,045 | $2.52 | +14.0% (-4.9% to +33.8%) | 86% |
| Desktop | 2,351 | $3.00 | 2,343 | $3.26 | Not yet stable | — |
| Segment | Control visitors | Control rate | Variant B visitors | Variant B rate |
|---|---|---|---|---|
| New visitors | 4,871 | — | 4,902 | — |
| Returning visitors | 1,541 | — | 1,486 | — |