Homepage hero — lake at dusk
A calmer lake-at-dusk hero will get more visitors to click through to the tents than the current mountain shot.
Day 2 of a 7-day minimum, and 14 of 30 orders per variant so far. Lift and P(win) stay hidden until both minimums are met.
Performance over time
- Control (control)
- Variant B
Data health
Refreshes every 30s. A single snapshot — not a substitute for reading the runbook's caveats before trusting a small lift.
Visitor distribution
- Mobile
- Desktop
| Device | Control visitors | Control rate | Variant visitors | Variant rate | Lift | P(win) |
|---|---|---|---|---|---|---|
| Mobile | 404 | 11.4% | 408 | 14.2% | Not yet stable | — |
| Desktop | 184 | 13.6% | 184 | 16.3% | Not yet stable | — |
| Segment | Control visitors | Control rate | Variant B visitors | Variant B rate |
|---|---|---|---|---|
| New visitors | 471 | — | 480 | — |
| Returning visitors | 117 | — | 112 | — |