Product page layout — gallery first
Putting the photo gallery above the fold, with the price beside it, will get more product-page visitors to add to cart.
Variant B won with a 99% chance to beat control after 29 days, well past the minimum of 30 orders per variant. Safe to apply the winner.
Performance over time
- Control (control)
- Variant B
Data health
Refreshes every 30s. A single snapshot — not a substitute for reading the runbook's caveats before trusting a small lift.
Visitor distribution
- Mobile
- Desktop
| Device | Control visitors | Control rate | Variant visitors | Variant rate | Lift | P(win) |
|---|---|---|---|---|---|---|
| Mobile | 6,088 | 7.1% | 6,062 | 8.7% | +22.8% (+8.9% to +37.4%) | 99% |
| Desktop | 3,126 | 8.5% | 3,125 | 9.8% | +14.9% (-2.6% to +34.1%) | 94% |
| Segment | Control visitors | Control rate | Variant B visitors | Variant B rate |
|---|---|---|---|---|
| New visitors | 6,874 | — | 6,851 | — |
| Returning visitors | 2,340 | — | 2,336 | — |